Printed T-Shirts can provide one of the most cost effective ways of promoting your company or brand but how do you ensure you get it right?
In the Beginning
From humble origins as an under-garment, the T-Shirt or Tee has gone on to become one of the most widely recognised and commonly worn pieces of clothing in the world.learn more
Printed T-Shirts have been used in a promotional sense since the late 1940’s & early 1950’s and have helped promote brands, companies, characters and individuals in a way that makes a statement about both the wearer and their personal affiliations – a branded Tee tells the world, this is me, this is what I like, believe in or support.
Nowadays, the popularity of printed T-Shirts isn’t in question but using them in a promotional campaign still requires some thought to help ensure success. Visibility is key – you want to deliver your message to as many people as possible for as long as possible. In the case of promotional clothing, this is achieved by providing a garment that a recipient will choose to wear repeatedly and that will last them long enough to offer a good return on your investment.
Quality & Style
People choose which clothing they wear based on a variety of factors but an important one is touch (how good a garment feels when it’s worn) and in this regard there’s a world of difference between a cheap T-Shirt and one that is good quality but inexpensive.
The former will end up sitting unworn at the bottom of a drawer for the next three years, whilst the latter will be out there proclaiming your message to the world and working its promotional socks off (not that I’m advocating promotional socks – that’s for another article).
At the very least you should choose a T-shirt in a reasonable weight of good quality Cotton – say 160 – 180gsm (Grams per Square Metre) – this will help with the printing and encourage the recipient to wear the garment more often. Whilst there are cheaper, lighter weights available they just tend to feel what they are ‘cheap’!
Try also to choose a style, fit and colour of Tee that suits the emphasis of your campaign and will appeal to your target market. Ask your supplier for advice on what’s available and for their recommendations.