Category: SEO

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Digital marketing services encompass a wide variety of channels. Among these, internet is the primary digital media and is most popular. The other channels are mobile, CD-ROM, DVD and similar physical interactive media. Online digital marketing services comprise of websites, email, streaming video & audio, social book marking, search engine advertising and RSS feed.

Websites are extremely popular for digital advertising. Traditionally, websites act as billboards on the digital highway. Banner advertisements on web pages used to be the accepted way to attract customers till Web 2.0 and interactivity came along. Today, banners can be changed according to where the web pages are being served. These geo-targeted banner ads differ from location to location. For example, a person in London may see a different banner ad from one who is in Chicago, though both are looking at the same website. These highly targeted banner ads are served through digital marketing services that specialize in providing banner ads globally. Checkout Sharp Growth Digital Marketing for more info.

Search engine results are undoubtedly the most popular digital marketing services available on the internet. Google AdWords has revolutionized the way entire world advertises today. These services provide well targeted and focused advertisements. Its popularity stems from the fact that AdWords campaigns can be altered and changed on the fly without any investment and the results can be actively measured on a daily basis. Indeed, the advertisers pay only when customers or future prospects click on their advertisements. This is known as pay per click or PPC campaign. There are other providers like Microsoft Bing who also provide similar services, though they are not yet as popular as Google AdWords.

Emails in the form of brochures, newsletters and opt-in lists are hugely popular. There is an entire industry devoted to this form of digital advertising services. However, lately, spamming and black lists have dampened the enthusiasm for email marketing. Privacy concerns have led to government authorities enacting legislation against unsolicited emails. Opt-in lists have mushroomed to avoid privacy issues. The major advantage of emails as a form of digital marketing is the reach. Moreover, one can provide timely information about the products and services at very low cost. In the final analysis, the use or abuse of emails can only be determined by individual companies and users.

Online video services like YouTube have taken the digital marketing world by storm. Every day thousands of videos are uploaded and viewed by millions. One can create a reasonably good video with the use of low cost equipment. Sub titles and other effects can be added to the video using free online services. Not surprisingly, large advertising companies as well as individuals are capitalizing on such amazing digital marketing services.

Social sites like Facebook and MySpace are fast becoming popular digital marketing media. Viral marketing has set the online advertising world ablaze. According to reports, the demographics of social sites are wide enough to cater for all age groups. The issue of taming this phenomenon and harnessing it to ones advantage is the main challenge facing the digital marketing world.

Webmaster tools are vital to becoming both efficient and effective in your online efforts. The following are my picks for the top types of webmaster tools:

Tool #1 Link Finders

Every webmaster needs this free tool. It will help you find all of the websites that are linking to your page. When you have this information you will know part of the reason why you rank where you do in the search engines and what you need to do about it. This is a great tool to have in your bag and one that will certainly help your online business.Have a look at news for more info on this.

Tool #2 Search Engine Ranking Software

If you are a webmaster then you certainly want to know where your website or websites rank with the major search engines. The best way to get this answer is to use search engine ranking software that will provide you with these results. With this information you will be able to make the necessary changes and stay on top of the SEO world.

Tool #3 Keyword Analyzer

Making your webpage as strong as possible for search engines and rankings requires you have the right keywords and use them at the right frequency. The best way you can find out your list of keywords is to have your product and website analyzed by free keywords analyzer software. There are many free programs online that will help you with the appropriate keywords and report what the keyword density is for each of your webpages.

Tool #4 Website Tools

Maintain your website and perform all the work and changes you need to with free website maintenance tools that you can find online. This is the best way to keep your webpage current and looking professional without spending lots of money.

Tool #5 Meta Tag

Manage your Meta tags with online software that will help you create Meta tags that work effectively. A Meta tag creator is very important because some large, popular search engines still give a lot of weight to Meta tags and if you have done a good job with these and used appropriate keywords then your website will benefit. You can easily find many of these online for free!

Tool #6 Multiple Browsers

Don’t make your website look good just through Interent Explorer. It is important to optimize your webpage design for multiple browers such as Opera and Firebird. Online webmasters can use tools to view their webpages in other browsers. By doing this you will know how different browsers display your website and what you need to do, if anything, to make them better.

Tool #7 Link Checker

Make sure all the links on your webstie are valid with a link checker. You do not want to link to bad sites or sites that are no longer in existence, so this is a tool you should utilize on a regular basis. If you have dead links for a long period of time it will not only look bad to your visitors, but search engines may also penalize your site for this.

Understand Search Engine Optimization

July 13, 2019 | SEO | No Comments

So it happened that we received a query from a new client who has been following our company for sometime and has been thinking of using our search engine optimization and marketing services. He became very keen after we redid the website completely and focused all our attention towards on-line marketing. He finally decided to contact us and enquire about our services. We talked on the phone and had discussed in essence most of the things when the client started to ask some very simple and basic questions. It turned out that the questions actually covered almost all aspects of SEO and the small sales pitch call turned into an on-call Wiki lecture. So after the call I gave it some thought and decided to put in this article together for those of our visitors who know what search engine optimization is but have a need to understand it. In this article I plan to put in the very basic aspects of search engine optimization and search engine marketing for our clients who would like to have a better understanding of what is being done to their websites when they hand over their websites to us. I will not be explaining the process but will be explaining the elementary basics of what is what and what SEO curtails.If you’re looking for more tips, Check This Out

What is SEO?

Search Engine Optimization is the process of optimizing a website or a web page to increase its visibility or ranking on a search engines result page (also known as SERP’s). The visibility or ranking is increased in the search engines natural results or organic results, hence the term Organic SEO. This is usually the first and foremost step that an experienced SEO SEM company will recommend a client as part of its on-line marketing strategy. This part includes On-page and Off-page aspects of search engine optimization and are explained below. Search Engine Optimization or SEO follows how search engines work with actual search terms also known as keywords that are put into the search boxes and how the results are portrayed. Depending on a clients requirements SEO can be offered as a separate service or as a part of a complete on-line marketing strategy.

What is On Page Optimization?

On Page Optimization as the phrase suggests is the adjustment of the website or the webpage to optimize it in the best possible way to make it easily accessible by search engines for particular keywords or search terms without any hindrance and to remove any parameter that may prevent a search engine from ignoring that website or webpage. This is achieved by optimization of content, HTML and other coding as per the business related keywords of the website or webpage to be optimized so that search bots find it relevant to the search terms entered by a visitor. So no matter what you do, search engine optimization and on-line marketing strategy as a whole will not give you the desired results if your website or webpage are not correctly optimized as per the search engine guidelines. In all on-page optimization has to do everything related to your website directly.

What is Off Page Optimization?

Off page optimization is the exact opposite of on page optimization. This process is related to all the tasks done outside of your website and optimization of external aspects that effect the factors of how your website is found on the internet. This involves of placing your website information on external sources so that they make your website accessible from various locations on the internet. By placing your website on reliable and relevant resources on the internet your website gains popularity and makes it for search engines to easily relate to your website for relevant search terms and hence place you higher on search engine rankings There are several ways of putting your website on the internet:

-Link Building

-Directory Submission

-Article Writing

-Article Submission

-Press Releases

-Blogging

The above are not all but some very important ways to place your website on the internet and need to be done with great care as they can make or break your websites popularity. Search engine algorithms are pretty smart these days to define if the resources displaying content is relevant to the search terms and if they are to give relevance in terms of search results.

In the present scenario, one can flourish with an online business, as more and more people tend to look for products and services online. If you have a website that offers some products or services, it is important to attract as much internet traffic as possible. This is because, as the traffic increases, the number of potential customers visiting your website increases significantly, thereby increasing your chances of doing business too. Here are some search engine optimization tips to help you attract traffic to your website.

1) Get traffic analytic tools

Tools like Google Analytics are very helpful when it comes to checking out the traffic at various points of time and the effectiveness of new website SEO in generating traffic for you. You can record parameters like number of visitors and bounce rate, which gives an idea about the average time spent by visitors on your webpage.

New Website SEO: Your Guide To Getting Things Done The Right Way | Techno FAQ

2) Comment on other blogs

When you comment on other blogs, you leave your own link on the website that you have visited. If your comment is worth some attention, then it will get visitors curious and bring them to your website.

3) Stay active on social media

You need to use Facebook, Twitter and other social media networks as much as possible as it will help bringing more people to your website. Social media networks where you are connected not just with friends but also with their networks is an effective way of new website promotion.

4) Try to build an image online by posting on forums

If you offer a particular service, try to build an image online as a reliable authority. You can do so by answering queries and providing informational content on various forums related to your domain.

5) Pay per click ads

Posting these ads on sites that attract visitors possibly interested in your products and services is a good ploy to generate traffic. You need to be careful too as there is a chance that the ad creates the wrong impression bringing visitors who were looking for something else.

6) Maintain a decent layout for the blog

Your blog layout should be simple enough to let the search engine spiders crawl and index it. Moreover, it is a good idea to have a sitemap which is an index page that gives links to all the other web pages on your website. This not only generates traffic but also helps retain the traffic.

7) Focus on internal linking as well

You need to try and internally link the pages of your website with the help of tags and keywords as much as possible.

8) Get information on keywords and use them in your content

If you are offering a product or service it is important to use online tools and see the keywords and key phrases that most interested visitors have been looking for and use them in your textual content.