A business owner will always look for ways to make her business desirable. It is extremely important for a business to have an online presence, and just like your marketing materials and office appearance,choosing the best template for a new website ,your website needs to look professional and well designed. The more professional looking your site, the more is its credibility.
Many business owners don’t really understand the difference between using a custom website design and a template. In this article, we’ll discuss the pros and cons of both custom web design and website templates and the costs involved.
Custom Web Design
It’s true that custom web design may be expensive, but let’s look at the advantages of hiring a web designer to do the job.
Benefits of Custom Web Design:
Only a custom built website represents the uniqueness of your business and brand. You will have full control over the design, colors, and content of your site.
Another advantage of a custom built website is that you can create a design which is search engine friendly. The coding behind your site affects its performance on the search engines.
A custom built website will evolve according to your business’s needs.
With proper website planning, you can plan the features included in your website in stages. With each feature added, that will slowly evolve according to the growing needs of your business and competition. It lets you test what works (and what doesn’t) by starting with a smaller budget and let your website grow organically with time and improve credibility among the visitors.
A good planning will also ensure adaptability of your website as your designer will be able to select what technology to use when building the same.
Other points to take into consideration when deciding if custom web design is for you are:
Are you planning to maintain the website yourself?
If you want to maintain your website and make changes to it without the help of a developer, then you’ll have to ask for a Content Management System such as WordPress. A Content Management System allows you to directly change or modify the contents of a website using visual drag- and-drop web page editor.
Are you permitted to use the graphics created for the website for other purposes?
The website design should incorporate your company’s branding. If you have already established your company branding, then that your website should be completely aligned with your branding.
There is a common misconception that free or purchased web templates are cost effective. Let’s look at some points.
Website templates are good for:
-Getting an idea on color, layouts and features.
-Templates are relatively easy to change and your web designer can make changes quickly.
-Templates typically involve a lower budget. However, that may change very quickly depending on how much change you need to make to the template.
-If budget is your main criteria, then a web template is a quick starter solution for you.
Shorter Development Time:
Using a web template may require a shorter development time to finish your website. However, this may change very quickly if you need to make the template look unique for your business.